About us
A small team, close to the work.
Pip & Fern makes gentle first clothes for the littlest ones, bodysuits, sleepwear, sets, and soft outer layers. Every style is dreamed up in Central and sewn in small batches, and each little piece is checked by hand before it's folded and sent.
Slow and small
Made gently, small batches.
We don't chase seasons or pile up racks of things. What's in the shop is what we'd happily dress our own little ones in. We only add a new style when it does something the others couldn't, never just to have more.
Everything is made to feel kind against brand-new skin. The seams lie soft and flat, the snaps are set and gently tested one by one, and every little piece is looked over and pressed before it's folded away for you.
Our promise
Three little promises.
Sewn with care
Real hands touch every little piece, more than once, never a machine on its own.
Small batches
Just a few of each style. When one sells out, we take a breath and think before we make more.
We'll make it right
If a snap or seam ever gives way, send it back and we'll mend it or swap it, whatever's kindest to the little garment.
The details
For the record.
- Trade name
- Pip & Fern — a trading name of ONI Ecommerce Limited
- Founded
- 2025
- Company Reg. No.
- 80557386
- Studio
- 21/F, CMA Building, 64 Connaught Road Central, Central, Hong Kong
- Contact
- [email protected]