The label
A small studio, close to the bench.
Pip & Fern is a small label specialising in newborn essentials, bodysuits, sleepwear, sets, and outerwear. Each style is designed in Hoofddorp and finished by hand in our partner studios, every piece checked individually before it leaves the workroom.

No seasons
Slow craft, small runs.
We don't run seasonal collections and we don't do clearance sales. The pieces in the shop are the ones we'd dress our own in. When we add a new style, it's because the ones already here couldn't do what the new one does.
Every piece is finished by hand: the seams are double-stitched, the snaps are set and tested one by one, and every garment is pressed after the final quality check, not before.
Our promise
Three commitments.
Hand-finished
Every piece passes through a person's hands at multiple steps, never machine-only.
Small runs
Limited quantities per style. Once a piece sells out, we re-evaluate before re-running it.
Repairs first
If a snap or seam ever fails, we repair before we replace. Send it back and we'll take care of it.
Label details
For the record.
- Trade name
- Pip & Fern
- Founded
- 2025
- KVK (Chamber of Commerce)
- BTW (VAT)
- Studio
- Hoofddorp, 2132 Hoofddorp, Netherlands
- Contact
- [email protected]